This is lossless audio.
Before Bluetooth, we could listen to our favourite songs on CD with wired earbuds and experience uncompressed, high-quality sound.
Bluetooth brought great convenience, but required a significant reduction in audio quality due to limitations of wireless technology.
These limitations take away detail from the music and introduce compression artefacts that negatively impact the listening experience.
The NuraTrue Pro are the world's first earbuds to support lossless audio over Bluetooth with Qualcomm aptX™ Lossless.
Lossless audio preserves all of the data from the original studio recording, allowing you to hear a faithful reproduction of the sound that the artist intended.
Experience audiophile-quality sound wherever you go with uncompressed, bit-perfect fidelity that typically requires expensive, high-end equipment and a wired connection to reproduce.
Lossless audio is the perfect complement to our award-winning personalised sound to bring you a truly unrivalled listening experience.
Normal hearing varies significantly from person to person, and these variations significantly affect your listening experience. Your ability to accurately perceive soundstage and the stereo image is reduced because you miss out on details at frequencies you are less sensitive to.
The NuraTrue Pro automatically measures your hearing, using highly sensitive microphones in the earbuds to measure otoacoustic emissions from your cochlea.
These measurements are used to create an EQ perfectly tuned to you, ensuring you experience perfectly balanced music, just as the artist intended.
STREAMING LOSSLESS MUSIC ON THE NURATRUE PRO
Get ready for lossless audio on the NuraTrue Pro with 90 days of TIDAL HiFi Plus.
Experience lossless music streaming on the world's first earbuds to support lossless Bluetooth®.
*Eligible for new TIDAL members only.
